When I tell people i work in social media I get a variety of responses. Some are obnoxious, “So all you do is tweet all day?” to “wow, I would hate that.” (yea…me too sometimes.) Not all are negative. Many people are impressed that I’m able to remember 100 passwords and juggle 50 accounts aka “keep it together”. (This is not true, I’m really a hot mess) But I have learned a whole hell of a lot from working with 20+ brands over the past year. And I would like to impart some of my short-lived wisdom regarding my experiences upon you.
| 10 Things I’ve Learned From Working In Social Media For a Year |
1. People are Funny
Like….SO funny. (that’s one of my favorite memes) Social media is an incredible gateway for people to express themselves. I’m mostly impressed by those that have enough time to create the enormous amount of completely useless yet hilarious content that is floating around the internet. It blows my mind, but I’m thankful as hell for it.
2. People are Mean/Dumb/Not Funny/Lame
I know I just said people are funny. Some are, but there are a lot of people out there that only use social media as a weapon and it’s gross. It’s really unfortunate. That’s technically Anti-social media and I don’t approve. If you don’t have anything nice to say don’t say it at all… or better yet,
3. It’s About Psychology and Sociology
I feel like this now is pretty obvious, but it took me a while to fully grasp the concept. I spend a large majority of my day analyzing people’s behaviors, responses and actions on social media. It’s not just about the surface likes, retweets and shares. I’ve learned that you must take time to understand your community and their behaviors to better serve them. Always be asking why in order to deliver better content to your customers.
4. Don’t Drink and Tweet
You know what’s not fun? Losing your job because you didn’t toggle twitter accounts and you went on a drunk tweeting spree across your client’s account. #oopsie
5. You Have To Be Authentic
One of my all-time favorite social media/marketing experts is Ted Rubin. I’ve blogged about him before, but I buy in 100% to his #RonR philosophy. Or ‘Return on Relationship.’ I believe relationships boil down to authenticity. Not only being real with the people you engage with, but also yourself.
6. Animals Win the Internet…Always
If you haven’t already noticed, animals and the internet are gold. They were made for each other. Just look at Grumpy Cat, she’s netted her owner $100 mill in just 2 years or just google search, ‘funny animals’. If you’re looking to quickly up your engagement stats, try throwing in some relevant animal memes or gifs into your content rotation. The results will speak for themselves. Just make sure it makes sense for your brand.
7. Track and Measure Everything, Prove Your ROI
When I first started at Found Media, we didn’t have many systems in place for tracking follower growth or setting goals for engagement. When you only manage one brand it’s easy to track, but you have to remember to analyze the numbers. but when you’re a manager toggling between 10+ brands keeping up with it all can be rough. Utilize all the tracking resources out there; twitonomy, social bro, hootsuite, iconosquare…the list goes on and on. We are constantly reporting on these numbers and adjusting our strategies accordingly. It helps keep everything really transparent and also proves our value.
8. You Can’t Make Everyone Happy
Don’t take it personally. It is impossible to make everyone happy. As long as you are delivering the services promised, work your butt off and apologize for mistakes. At the end of the day you just have to realize that some people are irrational, ignorant and generally unhappy people. So….
9. Budget Your Time Wisely
One of my resolutions for 2015 is to stop saying, “I don’t have enough time, so write my essay please, i will pay for it”. I have the time, I just don’t manage it effectively for things I need to do. This past year I’ve become a MUCH better time manager. Social Media can be a HUGE time suck if you can’t manage it effectively. Properly budgeting your tiime comes down to planning. I know, womp womp. Painstaking, but it’s true. Find a system that works for you, budget your time for both study, work and personal. For work, break down even the smallest of tasks and set time limits. We use Harvest Time Tracking to track how long we take on each task. You’ll prevent burn-out, stay creative and feel much more productive. Ya!
10. Be Flexible and Decisive
Finally, I’ve learned you just have to be flexible and you definitely don’t have time to be indecisive. The landscape of social media is constantly changing to better meet the demands of it’s users. It’s nonstop and FAST. On top of that, clients change their minds…a lot. Just go with it and make it work.
Well, there you have it. Just some of the most important things I’ve learned from working in social media for the past year. I love what I do, it fascinates me and it’s never boring. It definitely has it’s days though, just like any job.