Pinterest makes me happy. As both a person and a digital marketing professional. Not only can I get lost for hours on Pinterest, but I love implementing Pinterest strategies for the brands I manage. Finding effective ways to organize your Pinterest boards can be tricky though. Or maybe you have never even given it a thought. But taking time to organize and clean up your boards can have a big impact on your traffic, engagement and follower rates. I’ve chosen a few accounts I think do a great job of naming, curating and organizing their Pinterest boards and I’ll explain why:
| Example #1 Mrs. Lilien |
Not only is Mrs. Lilien an amazing blogger with a knack for creating the most visually stunning content, but she has put a lot of time and energy into her Pinterest account. With over 25,000 pins, things can get lost in the shuffle. But I love how she stays up to date on her board organization. Before I get into the actual arrangement of the boards, lets take a minute to talk titles. The jury is still out with me on what strategy works the best, but from everything I’ve been able to gather on how Pinterest searches work, Clear, Concise and Accurate Titles work the best. While it can be tempting to use symbols and such, these do not help you get discovered and can be distracting/confusing for your followers. Ok, back to the boards. Mrs. Lilien has been very kind to those in search of holiday inspiration and ideas. Notice she has put Thanksgiving, Christmas, Fall Fashion, Holiday Wish List and Booze Board right up at the top so you don’t have to scroll through the rest of her 108 boards to find what you’re looking for. This is a great strategy if you are consistently driving traffic to your main Pinterest page to increase followers. Keep the time of year, holidays, key search terms in mind when arranging your boards.
Explore Mrs. Lilien on Pinterest
| Example #2 Moorea Seal |
An official Pinterest expert, Moorea Seal, knows whats up with Pinterest. She has over 900k followers and 42,504 pins. Cray Cray. You’ll notice that she has taken a similar approach as Mrs. Lilien, by placing her holiday-themed boards at the top (aka: If they’re doing it…you might want to consider trying it) They know that their followers will be looking to them and their Pinterest profiles for holiday DIYS, inspiration and gift ideas. Moorea also does a great job titling her boards, but she goes a step further in really curating the ‘cover images’ of the boards. While this may seem trivial to some, the cover image can make a big difference to whether or not someone ultimately decides to follow that board. Choose (or make!) cover images that look good, relevant and consistent with your brand. She also is running a contest, and made sure to place the board at the very front, so her fans could easily find contest information.
Explore Moorea Seal on Pinterest
| Example #3 Lauren Jade (ME!) |
Oh look, it’s me! Last, but not least….ok, maybe least; I only have 600 something followers and 5k pins, but I recently implemented a very of the strategies I’ve listed above and found them to really help my traffic and follower rate. I took some time to really clean up my Pinterest profile to match my blog and personal branding. I took the curation of the cover images to an extreme with sticking to a strictly black and white color theme. I love that when people visit my Pinterest profile now from my blog they will feel it’s the same brand. I also fell prey to the crazy title trap a while back. My boards were titled ridiculous things like *//S@VE it for L8ter//* (Aol instant messenger called, it wants it’s screen name back) and | Business | (I‘ll get to why this isn’t a great in a minute) So I went through a re-titled all my boards with clear and relevant titles, with words I think people might be searching for. I also was against having a lot of boards, but I finally decided to break up a few of my more ‘general category’ boards into sub-category boards. Example: My Business Board became: Entrepreneurship, Visual Branding, Social Media & Marketing, Packaging & Design etc. This way the pins on these boards are much more specific and categorized. The only thing I haven’t done is put all my holiday boards at the top, instead I’ve put the boards most relevant to the themes on my blog.
Explore My Pinterest Profile
It can be difficult for small businesses and solo entrepreneurs to stay on top of the constant evolution of social media and digital marketing. Figuring out what makes sense for your brand can be tough and down right overwhelming. Pinterest is a great platform for amplifying your content and helping your customers discover your brand. Unfortunately many people are intimidated by the shear volume and ‘black hole’ of it. Hopefully these tips will help you start organizing your profile and leveraging Pinterest for your business.