Entrepreneur Spotlight On: Anita Erickson of Red Chair Workroom


At times (a lot of the the time), being an entrepreneur can be rather isolating. Especially when you quit your corporate job to start working on your venture full-time. Although she was chasing her dream and fulfilling a burning desire to be her own boss, something was still missing. After 2+ years of successfully running Red Chair Market, an online space for buyers and sellers to more easily find beautiful furniture, founder and CEO Anita Erickson realized she was ready to take the next step: A brick & mortar location. And thus, Red Chair Workroom was born. entrepreneur-feature-red-chair-market

I had the opportunity to meet up with Anita a few weeks ago to discuss her adventures in entrepreneurship and what the future holds for the Red Chair brand. Most companies evolve from pain. Pain points by definition cause problems and hurt, business owners exist to alleviate and remedy that pain. Anita realized this concept after spending so much time cooped up in the house working effortlessly on maintaining the Red Chair Market online presence. After speaking with her online members she realized the feelings of isolation weren’t hers alone and the yearning for a space to separate life from work was in much needed demand.

 Red Chair Workroom organically evolved from this ‘pain point’ and with her members clearly demanding it (16 have already signed up and the ink was barely dry on the lease) she knew transitioning to a physical location was a logical next step. One of the biggest challenges Anita had to overcome when she first launched Red Chair Market was simply, “How do you do it?” There are so many tedious tasks, requirements and all the ‘not fun stuff’ that accompanies the joyful and stressful task of starting a company from the ground up. Luckily, with her husband by her side, they quickly tackled the operational side of things so that Red Chair Market could become what it is today. The dedication to learning the in’s and out’s of managing her own company provided Anita with enough experience to feel comfortable to expand. I speak for myself when I say entrepreneurs ironically often feel uncomfortable just when they become comfortable. (click here tweet these wise words) We’re always looking for a new problem to solve.

But Lauren, what is this Red Chair Workroom?! Well friends, Red Chair Workroom is going to be a beautiful space where designers, architects, interior decorators etc. can work, meet and collaborate. Think well-designed professional coffeeshop meets modern co-working spot. It’s going to feature a library full of member-donated resources, ample meeting spaces and encourage a strong community environment. Sounds amazing right? It will be, but only if they raise the capital needed to get it open. One of the biggest hurdles all entrepreneurs face: Money. Fundraising or bootstrapping is a necessary evil. And Red Chair Workroom is no exception to the rule. Anita is currently raising money to help make Red Chair Workroom a reality and she needs your help:

Red Chair Workroom from their Local Lift Page.

I truly enjoyed meeting with Anita because we were able to connect over so many parallel experiences. From bootstrapping our ventures, to working with our significant others from home to sharing a passion for design and the creative professions. One of the most important lessons Anita has learned is simply: to listen to people and figure out what they want. 

Pretty simple concept, but very hard to actually do. It is always reassuring when you talk with other entrepreneurs because you realize ‘it ain’t just me!’ And selfishly, that makes everyone feel better knowing oh good, they’re going through the same shit I am! Phew! There’s only a few days left to help contribute to their Local Lift campaign, if you have a second to help spread the word, click here to send a tweet!

Keep up with Red Chair Market and Workroom: Facebook | Pinterest | Twitter

If you have someone that you think would be a great fit for my Entrepreneur Spotlight Series, shoot me a message below! 

Best Cyber Monday Deals




| Best Cyber Monday Deals & Exclusive Discount Codes |

6pm ~ 15% off with code: 6PMCYBMON113020141535

Amazon ~ 20% off electronics, 40% off games and books, and more

ASOS ~ 30% off everything with code: ILOVEMONDAYS 

Blank NYC ~ 40% off sitewide & up to 70% sale with code: BLANKCYBERAF

C. Wonder ~ 40% off sitewide no code needed!

Daily Look ~ 30% off site wide + free shipping with code: MONDAY14

Design Darling ~ 20% off with code: MANYTHANKS

Express ~50% off sitewide + free shipping

Forever 21 ~ 30% off $120+ with code: CYBER30 

J. Crew ~ 30% off select full-price styles and additional 40% off sale + free shipping, no minimum with code: MONDAY 

Nordstrom ~ up to 40% off select product

Target ~ 40% off home, BOGO on clothing, Tv sales and more

Piperlime ~ 30% off sitewide + 40% off markdowns with code: CYBERSALE

St.Bernard Sports ~ 15% off select brands

TOMS ~ 25% off everything (excludes core classics and sale items) with code: CHEER

Kendra Scott ~ 15% off everything with code: BFCM2014 


Happy Cyber Monday Shopping!

And coming up this week is the start of a new entrepreneur spotlight series that I’ve been dying to start on the blog for many months now. Well, I finally got my act together and I’ll have the first post up this week featuring local entrepreneur, Anita Erickson, CEO & Founder of Red Chair Market and the soon to-be Red Chair Workroom. It was so great meeting and chatting with this energetic and spirited woman. She’s full of a ton of great ideas for the creative community in Austin. So stay tuned! And I’ve got several more gift guides up my sleeve!

Best Black Friday Deal Roundup



| Black Friday Deals |

ASOS ~ 30% off with code TGIBF

Anthropologie ~ Site wide Sale, No code needed

Amazon ~ 30% off ANY book with code: HOLIDAY30

BaubleBar ~ Shop More Save More, 15% off 2 items with code: FRIDAY15 35% off with code: FRIDAY35  *And this Alpha Gold-Plated Letter Necklace is only $10 today!

Banana Republic ~ 40% off with code BRFORTY

Everlane ~ Everlane has established The Black Friday Fund–donating all profits for the day to their factory partners in Hangzouh, China. All proceeds will go towards updating recreational facilities for the 300 people who live and work at the factory. By purchasing on Black Friday, customers will be able to see their individual contribution. (*SUPER COOL)

Saks Fifth Avenue ~ 60% off

Nordstrom ~ 40% off and exclusive Black Friday deals

Express ~ 50% site wide no code needed

Forever21 ~ Deals under $5, $10 & $20 and extra 30% off clearance

Free People ~ Up to 50% off

Gap ~ 50% off with code BLKFRIDAY

J.Crew ~ 30% off & 40% off sale + free shipping with code HOLIDAY

Madewell ~ 25% off entire purchase with code GIFTON

Necessary Clothing ~ 25% off with code BLK25

Old Navy ~ 50% off entire site

Modcloth ~ Extra 50% off Sale Items

Piperlime ~25% off site wide + be entered to win a trip for 2 to NYC fashion week with code: IHEARTNYC (um….YES please!)

Shopbop ~ 15% off $250, 20% off $500, 25% off $1000 with code: GOBIG14

Sole Society ~ 30% off all footwear

Target ~ 40% off clothing, 10% off gift cards until noon and free shipping

TOMS ~ 25% off everything

Furbish Studio ~20% off 75+ with code: HOLLADAY

West Elm ~ Buy More Save More up to 25% off with code: SUPERSALE 


Happy Shopping!

Happy Thanksgiving


Since 2008 thanksgiving has been interesting for me. I end up not-so-secretly snacking on cheeses, dips and other pre-meal offerings. When it comes to the big meal, I’m left nibbling on sides. (I love side dishes so no hard feelings) But this is definitely not a holiday designed for non-meat eaters. Luckily, I choose to focus on the true ‘meaning’ of this holiday, giving thanks. And thankful I sure am!


My beautiful & healthy family and friends. Everyone who impacts my life frequently and even non-frequently. Everyone matters.

Being gainfully employed and being able to provide for my family.

Having an amazing support system.

My dogs. They’re family, but I feel they need an extra shoutout because they are THAT amazing.

My health and wellness. I’ve always been blessed with a very healthy body and it has served me well and for that I’m so thankful.

Having a roof over my head and a table to sit around to enjoy this day with people I love. Millions of Americans don’t have this and this day means somethings completely different to them. And so the fact that I’m granted these luxuries, I’m thankful.


While I’m happy and thankful to be surrounded by my family and friends this holiday, my heart is still heavy for those suffering in Ferguson. I’m not one to put my personal beliefs/arguments on social media. Everyone has their own opinions, but my heart goes out to those families who’s lives have been forever affected by the events in Ferguson. The families of the victims, the protestors, the community, the business owners who lost everything…at the end of the day, people are people. Simple as that.


Be sure to stop by tomorrow as I’ll be rounding up all the BEST Black Friday deals around the interwebs!

Posted in Life Lately, LIFESTYLE | 0 comment

Gift Guide 03: The Letter Lover


I’m back with my third gift guide of my ultimate gift guide series and this week it’s all about the monogram. Monogram gifts have an air of sophistication and shows that you, the gifter, put time and thought into choosing the perfectly personalized gift. (Unless you give the wrong monogram, then you’ve got bigger fish to frygift-guide-monogram-gifts

Remember, if you’re shopping for a monogrammed gift you need to give yourself a good amount of lead time to ensure it will arrive before Christmas. Most shops have cut-off dates for personalization. For example, Shop Dandy’s is December 5th and Baublebar’s is December 2nd!

I’m very impressed with West Elm’s ‘Monogram Shop’ this year. They have an excellent assortment of products to personalize, for example; This gold dipped weekender bag is so unique and useful. And you may have noticed the limited edition gold monogram mugs made it’s way into the gift guide, because it’s finally back at Anthropologie! Everyone, rejoice!


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